12/14/2016 0 Comments Really BritishSports - cricket, snooker, darts
mannerisms - sarcasm, joking about ones self, honest Tv/media - james bond, Great British Bakeoff
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12/13/2016 0 Comments Tone of voiceCharacter - Friendly/warm - welcoming - loyality
Tone - honest - direct - proud - Humble Purpose - Pursuade - inform Language - seficticated - well spoken - 12/13/2016 0 Comments moodboard/inspirationOne of the first things we did after the groups were finalised was to go on Pinterest and gather images of where you would like to go with this brief, this would help you visually communicatee to your group the idea's you had in your head and hopefully you will find some similarities with your peers.
Here is a link to my board: https://uk.pinterest.com/luke_johnson/collaborative-practise-beer/ 12/13/2016 0 Comments Naming the beerAfter we decided the target audience and theme we wanted to persue we all decided to go back and try to come up with some names. The way I went about this was started at british folklore, in the search for some intresting old english words or even some characters I found interesting.
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